"Unlock the Mental Edge That Sets Champions Apart"
— Sportmind by Toño Fernandez
SPORTmind is a transformative coaching ecosystem created by Toño Fernández, a former professional tennis player and internationally respected coach. It is a space where mind, body, and purpose come into alignment to unlock peak performance — not only on the court but in life, leadership, and personal growth.
Rooted in over three decades of high-performance experience, SPORTmind blends the discipline of sport with the art of self-awareness. It offers a path of mastery from the inside out and from the ground up — from the feet to the head.
Whether you’re an athlete, a coach, a team, or an executive, SPORTmind provides the tools, rituals, and mental frameworks to elevate your performance, unlock your potential, and evolve your game.
Coaching for the
Mindful Competitor
SPORTmind was born from a simple but powerful truth:
🧠 Performance begins in the mind, and excellence starts within.
Founded by former ATP player and internationally respected coach Toño Fernández, SPORTmind is a coaching system designed to align body, mind, and purpose.
It combines decades of experience in elite tennis with powerful mental training and personal development tools to help individuals and teams unlock their true potential.
Our Vision
To elevate performance by cultivating self-awareness, discipline, and presence — both in sport and in life.
Who We Work With
SPORTmind is for athletes, coaches, teams, and leaders who are committed to:
- ✔ Going beyond results to find real growth
- ✔ Training the mental game with the same intensity as physical performance
- ✔ Developing routines, rituals, and mindset strategies that last
- ✔ Building resilience under pressure and performing with clarity
What We Offer
SPORTmind offers a range of programs and experiences:
- ✔ 1-on-1 Mental Coaching (for athletes, coaches, and leaders)
- ✔ Workshops & Group Training (academies, teams, and companies)
- ✔ SPORTmind Methodology Training (for coaches who want to integrate it into their practice)
- ✔ Custom Programs for schools, academies, and organizations
